Delta replaces American Airlines at St Louis Rams
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| Bill Devaney Rams GM and Bob Reif Rams EVP and CMO |
Within 50 days of joining Huizenga, Reif had sold naming rights for the Dolphins' stadium (then named for the team's former owner Joe Robbie) to Pro Player, a sports apparel division of Fruit of the Loom, for $50 million.With Reif as his point man, Huizenga formed Front Row Communications to represent his sports entities and bought SportsChannel Florida. Reif, who became Senior Vice President of the Dolphins, boasts, "We controlled everything in Florida professional sports south of Orlando ."
Reif pioneered the selling of sponsorship bundles across teams, venues and broadcast properties. The venues include Pro Player Stadium, Homestead-Miami Speedway, Miami Arena and National Car Rental Center. Reif also secured sponsorships for Huizenga's SportsChannel Florida
"I am impressed with Bob Reif's determination, confidence and his record of achievement," said Tony George, president and CEO of the IMS and founder of the IRL "He has a strong national sports-marketing background and is excited about the growth potential of our properties, especially the Indy Racing League.
Reif, takes a new marketing approach, selling marketing platforms that help sponsors get the most out of their relationship with the team year-round
Bob Reif, President and CEO of Audible Sports Marketing, has held a number of high profile, senior marketing positions in professional sports throughout his career: EVP and CMO of the NFL Saint Louis Rams, President of Endeavor Properties Group, SVP and CMO for both the Indianapolis Motor Speedway and The IRL; Senior VP, Sales and Marketing, for the Miami Dolphins and Pro Player Stadium
With Reif as his point man, Huizenga formed Front Row Communications
Reif pioneered the selling of sponsorship bundles across teams, venues and broadcast properties.
Bob Reif doubled The IRL's assets,with corporate sponsorship dollars exceeding $200m
RAMS SPONSORSHIP REVENUE UP 25% ON NEW PARTNERSHIPS with Marketing Ace Bob Reif
Bob Reif is President and CEO of Audible Marketing And Sports
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| Bill Devaney Rams GM and Bob Reif Rams EVP and CMO |
| Bob Reif |