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Bob Reif Named One Of The Most Influential People in Sports Marketing 2 Years in a Row by The Sports Business Journal

Within 50 days of joining Huizenga, Reif had sold naming rights for the Dolphins' stadium (then named for the team's former owner Joe Robbie) to Pro Player, a sports apparel division of Fruit of the Loom, for $50 million.With Reif as his point man, Huizenga formed Front Row Communications to represent his sports entities and bought SportsChannel Florida. Reif, who became Senior Vice President of the Dolphins, boasts, "We controlled everything in Florida professional sports south of Orlando ."

Bob Reif sold more than $250 million worth of sponsorships for teams and the stadiums in South Florida

Reif pioneered the selling of sponsorship bundles across teams, venues and broadcast properties. The venues include Pro Player Stadium, Homestead-Miami Speedway, Miami Arena and National Car Rental Center. Reif also secured sponsorships for Huizenga's SportsChannel Florida

Bob Reif doubles The IRL's assets in the past 17 months,with corporate sponsorship dollars exceeding $200m in 2000

"I am impressed with Bob Reif's determination, confidence and his record of achievement," said Tony George, president and CEO of the IMS and founder of the IRL "He has a strong national sports-marketing background and is excited about the growth potential of our properties, especially the Indy Racing League.

RAMS SPONSORSHIP REVENUE UP 25% ON NEW PARTNERSHIPS with Marketing Ace Bob Reif

Reif, takes a new marketing approach, selling marketing platforms that help sponsors get the most out of their relationship with the team year-round

About Bob Reif

Bob Reif, President and CEO of Audible Sports Marketing, has held a number of high profile, senior marketing positions in professional sports throughout his career: EVP and CMO of the NFL Saint Louis Rams, President of Endeavor Properties Group, SVP and CMO for both the Indianapolis Motor Speedway and The IRL; Senior VP, Sales and Marketing, for the Miami Dolphins and Pro Player Stadium

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Jets, HotelPlanner.com Partner on 'Ultimate Fan'



By Jets Staff
Posted Nov 17, 2010
The Jets and HotelPlanner.com announced today details of a new partnership between the group travel company and the team.
HotelPlanner.com becomes the first sponsor integrated into the Jets' Ultimate Fan Facebook application. Free items courtesy of HotelPlanner.com will be available to users in the pride area of the application. Users will be able to add the items — including a branded party limousine — to their tailgate area and be able to “like” HotelPlanner.com on Facebook. Ultimate Fan users will also have an opportunity to win weekend long hotel stays and spa services at some of HotelPlanner.com’s premier properties.
Ultimate Fan, spearheaded by the New York Jets and created in conjunction with game developer Arkadium, is the first revenue generating Facebook application to be backed by a professional sports team. Not a football simulator or a fantasy league game, at its core Ultimate Fan lets fans be fans by doing online what they would normally do at home and in stadiums. From rooting for their favorite team to predicting game scores and holding a virtual tailgate with fans all over the world, there is a component of the game for everyone, no matter which team people are cheering on to victory.
In addition to the integration into the Jets Facebook app, HotelPlanner.com will sponsor Jets youth football clinics and appear in team-controlled media over the next two years. “From the team’s new private-label wine, Jets Uncorked, to the organization’s commitment to innovation in social media, we knew that working with the Jets was the perfect partnership for us,” said HotelPlanner.com CEO Tim Hentschel. “The Jets have the same entrepreneur spirit and creative thinking as we do and we expect this partnership to continue to grow in the years to come.”
“Social media is altering the landscape of sports sponsorship, enabling teams to bridge the gap between partners and fans to actually create a conversation," said Matt Higgins, Jets executive vice president of business operations. "Ultimate Fan integrates sponsors into the virtual football experience in a fun, natural way while offering value to users. HotelPlanner.com has not only developed a dynamic, nimble business that makes travel life easier for everyone but is always looking to push the marketing envelope. We are excited to be introducing them to our fans.”
HotelPlanner.com offers fans and customers, through its patent-pending booking technology and best rate guarantee (often as low as 70 percent off prevailing hotel guest room rates), the easiest and most efficient way to make travel plans.
HotelPlanner.com adds the Jets to its roster of professional sports partnerships. In addition, they sponsor youth sports teams from Little League and T-ball to college conferences such as the Big West, Mountain West, Atlantic 10 and C-USA.

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