Design your theme

Bob Reif Named One Of The Most Influential People in Sports Marketing 2 Years in a Row by The Sports Business Journal

Within 50 days of joining Huizenga, Reif had sold naming rights for the Dolphins' stadium (then named for the team's former owner Joe Robbie) to Pro Player, a sports apparel division of Fruit of the Loom, for $50 million.With Reif as his point man, Huizenga formed Front Row Communications to represent his sports entities and bought SportsChannel Florida. Reif, who became Senior Vice President of the Dolphins, boasts, "We controlled everything in Florida professional sports south of Orlando ."

Bob Reif sold more than $250 million worth of sponsorships for teams and the stadiums in South Florida

Reif pioneered the selling of sponsorship bundles across teams, venues and broadcast properties. The venues include Pro Player Stadium, Homestead-Miami Speedway, Miami Arena and National Car Rental Center. Reif also secured sponsorships for Huizenga's SportsChannel Florida

Bob Reif doubles The IRL's assets in the past 17 months,with corporate sponsorship dollars exceeding $200m in 2000

"I am impressed with Bob Reif's determination, confidence and his record of achievement," said Tony George, president and CEO of the IMS and founder of the IRL "He has a strong national sports-marketing background and is excited about the growth potential of our properties, especially the Indy Racing League.

RAMS SPONSORSHIP REVENUE UP 25% ON NEW PARTNERSHIPS with Marketing Ace Bob Reif

Reif, takes a new marketing approach, selling marketing platforms that help sponsors get the most out of their relationship with the team year-round

About Bob Reif

Bob Reif, President and CEO of Audible Sports Marketing, has held a number of high profile, senior marketing positions in professional sports throughout his career: EVP and CMO of the NFL Saint Louis Rams, President of Endeavor Properties Group, SVP and CMO for both the Indianapolis Motor Speedway and The IRL; Senior VP, Sales and Marketing, for the Miami Dolphins and Pro Player Stadium

Latest Posts

U.S Bank--- It Is Official




U.S. BANK BECOMES THE OFFICIAL BANK OF THE ST. LOUIS RAMS 
-The partnership with the Rams is the first professional sports sponsorship for U.S. Bank in St. Louis-  


U.S. Bank has become the official bank of the St. Louis Rams under a new two-year sponsorship announced recently.








Photo Credit:Samantha Dittmann 
"Over the past couple of months, we have had the opportunity to get to know Joe Imbs and his senior management team and together we crafted a business partnership that will enable us to leverage the equity of each other's brands," said Bob Reif, Executive Vice President of Sales and Marketing/Chief Marketing Officer, St. Louis Rams. 




“As the market leader in St. Louis, U.S. Bank provides us
with tremendous reach throughout the region, but just as importantly their endorsement of us means a great deal as we continue to re-engage the St. Louis region,” said Bob Reif, the Rams’ chief marketing officer and executive vice president of sales and marketing, in a statement.
This is the first time U.S. Bank has sponsored a St. Louis professional sports team. The deal, which runs through April 2012, includes signage, video board presence at the Edward Jones Dome and America’s Center, and co-branded debit cards.
U.S. Bank will also be the game day sponsor of the Rams’ Nov. 21 home game against Atlanta Falcons. 




Financial terms of the sponsorship deal were not disclosed.
U.S. Bank, led locally by St. Louis President and Regional Chairman Joe Imbs, is the largest bank in the area with $12.5 billion in charter deposits. It has more than 114 branches and 324 ATMs in the region.
Read more:

The St. Louis Rams and U.S. Bank announced a two-year sponsorship agreement naming U.S. Bank the Official Bank of the St. Louis Rams.

ST. LOUIS- The St. Louis Rams and U.S. Bank announced a two-year sponsorship agreement naming U.S. Bank the Official Bank of the St. Louis Rams. 


The agreement, which marks the first time U.S. Bank has sponsored a St. Louis professional sports team, will run through April of 2012. In addition to an extensive signage and video board presence at the Edward Jones Dome and America’s Center, U.S. Bank has the right to develop a Rams and U.S. Bank co-branded check/debit card. U.S. Bank will also be the game day sponsor of the Rams’ November 21st home game versus the Atlanta Falcons as well as a 2011 home game.


“Throughout this process, we have been impressed with the Rams’ vision to deliver a first class product both on and off the field,” said Joe Imbs, Regional Chairman/St. Louis Market President, U.S. Bank. “We look forward to being an integral part of their business moving forward.”      
  

Categories: