Thanks to a solid television deal and great appeal to sponsors 1,the St Louis Rams Brand is now worth almost $1 billion, up $21 Millon from last year and up $172 Million from 2005.Brand Management: 7% ($66mil) of the franchise's value is attributable to the management of Sales and Marketing by CMO, Chief Marketing Officer Bob Reif. 2
A football fan loves the game, as well as their team. It is not just a game for many people, it is a belief; and the fans believe in the brand. They connect on a huge level. It represents our country and everything American, and fans remain constant - regardless of individual team performances.
