Ten months ago, the world’s largest transmission specialist repair chain, AAMCO Transmissions signed on to sponsor the IndyCar Series’ Most Popular Driver, Sarah Fisher. The deal was negotiated by Bob Reif, President and CEO of Audible Marketing and Sports Agency.Sarah stared in AAMCO’S $30 million “I Got a Guy” nationwide ad campaign which included television, radio, internet and print advertising.
In addition, Reif created the AAMCO Transmissions Pole position, whereby AAMCO Transmissions sponsored the Pole Award for the Indianapolis 500, rewarding the pole winner with a $100,000 bonus. As part of an agreement with the IndyCar® Series, AAMCO also serves as the "Official Automotive Transmission Repair Company" of the Series.
Last month, when ResQ Pure Energy Power Drink and Gravity Motorsports, pulled out as her major financial backer, Sarah was in a money crunch. Luckily, through a previous existing Bob Reif relationship, Fisher got herself a last minute primary sponsor for her No. 67 Honda powered Dallara, for the 92nd running of the Indianapolis 500.
Exit Only (PINKSHEETS: EXTO) and its subsidiary TEXT4CARS.COM stepped up to serve as the primary sponsor. T4C was created for the purpose of giving FREE advertising to vehicle sellers while making car shopping convenient and efficient for buyers.
Read More: Marketwire press release.
Read More: Marketwire press release.
