Waste Management Signs Green Sponsorship Deal With NFL’s Rams

In a three-year deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams’ new 4R environmental platform, St. Louis Business Journal reports.

Other than the green marketing platform, Waste Management will get its logo on the back of all Rams tickets, along with stadium signage, a “bug” during scoreboard highlights and co-branded recycling bins.

Bob Reif, whose Audible Marketing & Sports negotiated the deal, said there have been preliminary discussions with the National Football League about a leaguewide green deal for Waste Management.

For A Timeline of Bob Reif's First $250 million worth of sponsorships for the teams and the stadiums over three years with Wayne Huizenga's Miami Dolphins, Florida Marlins, Florida Panthers, Waste Management and Huizenga Holdings Download Audible Feed To Itunes
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"Every business of size is looking for a way to address environmental issues,'' said Bob Reif, whose Audible Marketing & Sports does sponsorship sales for the Rams and negotiated the deal. "This is something that could work for any team or league, because you raise awareness on a key issue and monetize it at the same time.''