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Bob Reif Named One Of The Most Influential People in Sports Marketing 2 Years in a Row by The Sports Business Journal

Within 50 days of joining Huizenga, Reif had sold naming rights for the Dolphins' stadium (then named for the team's former owner Joe Robbie) to Pro Player, a sports apparel division of Fruit of the Loom, for $50 million.With Reif as his point man, Huizenga formed Front Row Communications to represent his sports entities and bought SportsChannel Florida. Reif, who became Senior Vice President of the Dolphins, boasts, "We controlled everything in Florida professional sports south of Orlando ."

Bob Reif sold more than $250 million worth of sponsorships for teams and the stadiums in South Florida

Reif pioneered the selling of sponsorship bundles across teams, venues and broadcast properties. The venues include Pro Player Stadium, Homestead-Miami Speedway, Miami Arena and National Car Rental Center. Reif also secured sponsorships for Huizenga's SportsChannel Florida

Bob Reif doubles The IRL's assets in the past 17 months,with corporate sponsorship dollars exceeding $200m in 2000

"I am impressed with Bob Reif's determination, confidence and his record of achievement," said Tony George, president and CEO of the IMS and founder of the IRL "He has a strong national sports-marketing background and is excited about the growth potential of our properties, especially the Indy Racing League.

RAMS SPONSORSHIP REVENUE UP 25% ON NEW PARTNERSHIPS with Marketing Ace Bob Reif

Reif, takes a new marketing approach, selling marketing platforms that help sponsors get the most out of their relationship with the team year-round

About Bob Reif

Bob Reif, President and CEO of Audible Sports Marketing, has held a number of high profile, senior marketing positions in professional sports throughout his career: EVP and CMO of the NFL Saint Louis Rams, President of Endeavor Properties Group, SVP and CMO for both the Indianapolis Motor Speedway and The IRL; Senior VP, Sales and Marketing, for the Miami Dolphins and Pro Player Stadium

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Washington Redskins Ink Deal With Russell Athletic

The Washington Redskin have signed a three-year sponsorship deal with Russell Athletic, expanding the athletic wear and equipment company's presence in the Washington market.

The agreement was negotiated by Bob Reif, President of Audible Marketing And Sports Agency.
The deal will include Russell's promotions on Redskins radio broadcasts, stadium signage and in-stadium video promotions, according to the company.
The Redskins and Russell declined to comment on the terms of the deal.
The sports apparel maker is a major supplier of uniforms and equipment to high school, college and professional teams.

Russell is a subsidiary of Fruit of the Loom, Inc., a Berkshire Hathaway company.


--Thomas Heath

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