Listen now to part one of a two-part series on the Rams.
There's been a feeling of optimism this week around Rams Park--an increased intensity in practice, as the players seem to sense they are on the verge of finally putting together four quarters of mistake-free football for their first win.
As you may have noticed, this past Sunday the Edward Jones Dome had a new look to it. Sixteen banners surrounded the field--each highlighting a different group supported by a player with with tickets to the game.
Read the full story here:Brian Stull
Listen closely out in Earth City and you'll hear the hard work of about 80 grown men preparing for the St. Louis Rams regular season. But step inside the Edward Jones Dome and you'll find another dedicated team. One that's working just as hard to make your game day experience more exciting.
"We want St. Louisans to feel pride in the Edward Jones Dome," says Bob Reif, the Executive Vice-President of sales and marketing. "We want them to feel like this is a great place to play. We want visiting teams to be fearful of the Edward Jones Dome."
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You'll now find the second largest video board in the NFL in the north end zone, and that's just the beginning of the renovations.
There are also going to be new seats in the end zones. And then there's the new Bud Light party zone.
"What's great about the Bud Light Party Zone is it's open to all fans," Reif adds.
So while players are in the zone on the field, you can be in the zone above the field surrounded by more than 144 flat screen televisions and as many as 4,000 people.
"It's the largest sports bar in St. Louis," Reif says.
There are also more exclusive places in the dome like the Rams Club and the Legends Club.
"This has the clubby feel," Reif points out.
He also shows us the bamboo floors, leather couches and several more flat screens and then there's the most exclusive, most expensive club in the building.
A club that will have two pool tables, several comfy booths and the most luxurious seating in the entire NFL.
"This is the first of it's kind. Say you have a second favorite team besides the Rams you could watch that game on the TV and you've got two options," Reif says showing us the televisions.
So win or loose on the field this season, attending a Rams game is guaranteed to be a little more exciting.
August 14, 2009
...tonight against the New York Jets. There's a new coaching staff, new players and a new attitude in the Rams regime. Bob Reif, Rams Vice President of Sales and Marketing talked about where you can see Rams players at area community events and other new...
Rams Training Camp Photos
Shaw reorganized the club's marketing department to better leverage the Rams brand and enhance its value in the community by hiring Bob Reif of Audible Sports Agency. 
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