|The NFL as a League, through its’ teams, execs, and coaches |
consistentlymakes a positive impact in the community.
|Reif stressed the importance of community involvement, |
focusing on the hundreds of public appearances made by Rams
players, cheerleaders, mascot and front office staff.
|“Coach Fisher & Friends” Celebrity Softball Game|
“If you just win football games, like when we won the Super Bowl, and don’t do (charity), you’ve got a big hole in your business,” Reif added. “We didn’t take advantage of the wave because we didn’t reinvest in the town.”